online bookstore optimized for “muddling through”

http://zoomii.com

This is a really interesting take on a online bookstore that is really optimized for free form exploration with a very intuitive interface for those accoustomed to a mouse with a scroll wheel.

Interesting User Interface, and it brings up some thought provoking usability questions.

This type of experimentation is going to lead to some very interesting Information architecture in the future.