The EstateSales.net story is similar to the other successful small to medium sized start-up stories I’ve heard from other Internet start-ups.
- Rob Buntz has a story where he was involved in real estate as a investor, then a close relative needed to buy a house and didn’t want to pay a huge commission to a agent, and Webdigs.com was born.
- Charles Bailey told me a similar story on how he founded ResortsandLodges.com and went on to expand, through acquisitions and growth into TravelNet Solutions. He found a problem he solved the problem, he didn’t mess it up.
- Daren Cotter this guy…ugh amazingly successful with all kinds of growth awards. Apparently Daren got involved in some early attempts at online customer loyalty sites decided he could do better, and did.
What all these guys did was get out and participate in the community around them, pay attention, and find a problem with a magnetizable solution that could be repeated over and over, then they didn’t mess it up. It’s not rocket science, it’s not fancy or glamorous, but it is lucrative & rewarding.
One importance difference between the 3 of these companies is that Webdigs.com has not found an effective way of communicating what they are about in 5 seconds. In more traditional sales, a pitch is limited to a 30 second elevator speech. However on websites I think that users only allow for more of a 5 second pick-up line. Both TravelNet Solutions & CotterWeb do a better job of communicating to users almost instantly why their sites are compelling.