I got schooled on consultative sales by WaldochSports.com yesterday. I called about a new John Deere x350 at the insistence of a good friend because he thought the x360 I was buying used was overpriced.
A human answered and quickly transferred me to a sales rep who is the king nerd of John Deere mowers, and he suggested the I get the used x360 because “it is a heck of a deal, and those are real good, we sold a lot of them. The x360 is more like the current x390 selling for over $5k”.
Then he says “Now in 10 years when that thing is worn out you come back and buy your next one, but first swing on by and pick up a home maintenance kit to get your x360 taken care of, it’s just $44”.
So I buy the x360, and make my first visit to Waldoch Sports, and they are out of the maintenance kits I need. Bummer, it was kind of out of my way to got there. However, they just got a box and started putting the right stuff in it and sold it to me for $41, in under 1 hour. Try getting that at the Apple store.
Now I’m stunned, I’ve been battling enterprise software sales and Century Link lately I was just waiting for the hammer to drop any time.
So I get home and took the 2011 John Deere x360 for a spin around the yard, and I got to tell you Apple has NOTHING on John Deere. Power steering, a whole lot of horsepower, & a reliable machine, is going to improve my quality of life and productivity a whole lot more than a marginally better phone.
Waldoch treated me BETTER than I treat my customers, and I make damn sure folks are well taken care of. It’s time to up my game, and John Deere is a level of value that the ENTIRE interactive community needs to get upto as our industry rapidly matures.
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