Apple’s got nothing on John Deere and WaldochSports.com 

I got schooled on consultative sales by WaldochSports.com yesterday. I called about a new John Deere x350 at the insistence of a good friend because he thought the x360 I was buying used was overpriced.

A human answered and quickly transferred me to a sales rep who is the king nerd of John Deere mowers, and he suggested the I get the used x360 because “it is a heck of a deal, and those are real good, we sold a lot of them.  The x360 is more like the current x390 selling for over $5k”.

Wait what?

Then he says “Now in 10 years when that thing is worn out you come back and buy your next one, but first swing on by and pick up a home maintenance kit to get your x360 taken care of, it’s just $44”.

… wat?  

So I buy the x360, and make my first visit to Waldoch Sports, and they are out of the maintenance kits I need.  Bummer, it was kind of out of my way to got there.   However, they just got a box and started putting the right stuff in it and sold it to me for $41, in under 1 hour.  Try getting that at the Apple store.

Now I’m stunned, I’ve been battling enterprise software sales and Century Link lately I was just waiting for the hammer to drop any time.

So I get home and took the 2011 John Deere x360 for a spin around the yard, and I got to tell you Apple has NOTHING on John Deere.   Power steering, a whole lot of horsepower, & a reliable machine, is going to improve my quality of life and productivity a whole lot more than a marginally better phone.

Waldoch treated me BETTER than I treat my customers, and I make damn sure folks are well taken care of.    It’s time to up my game, and John Deere is a level of value that the ENTIRE interactive community needs to get upto as our industry rapidly matures.

Schema.org For Busy Professionals

Beat the #1 search result on Google

Schema.org metadata is a standard agreed upon by all major search engines to give content creators the ability to describe their content with more than traditional meta title & meta description we’ve used for years.  This encourages rich search results like this one:

What is schema.org? An example of rich search results
An example of rich search results

Best of all you only need to be able to type and follow directions to get started. 
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The Future is Mobile Only

UPDATED: 8/22/16 Andromium breaks Kickstarter funding records, plus  fixing some embarrassing spelling mistakes.

tldr; smartphones are poised to be the main form factor for all general purpose personal computing, and that’s great.

Last Friday was my favorite human’s birthday.

Since she’s a grown ass woman with an outstanding career, had already bought what she wanted, and I am a shameful procrastinator, I was last minute buying a new smartphone at the local T-Mobile store.  An experience that makes my skin crawl, hate sales staff, hate glitz, hate the feeling I’m getting screwed no matter what I do.  It feels like Wells Fargo pushing a shady mortgage but greasier.
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