Usability and creativity

So I was taking my morning stroll through popUrls when I came across two articles. One about CrazyEgg, a really cool tool for gathering usability statistics, and the other this really random, unconventional, whimsical, unprofessional, unattractive, outdated, not entirely original, and really really effective website for some hippie named Miranda July. (FYI – I call anyone who puts effort into being creative a hippie, although if they are mall style crafty I just block them out of my mind)

Anyway Miranda July’s site is a mess, she did it with a camera, a fridge, & a stove. However, despite me being 100% UNinterested in her product I read ALL THE AD COPY. I haven’t even read all the add copy for sites I’ve made myself, it’s miserable marketing gobly-gook because that’s what clients expect from “professionals”.

I think this sort of grass-roots, direct from the source w/0 any middle men, advertising is what will cut through the ad clutter so well described in this Frontline episode.


The lesson here is that once again “Content is King” and the ROI on details is difficult to gauge and probably not a high as most people think.

However…. if we go back to the the majority of the the marketing messages I(we) need to communicate a camera and a kitchen full of appliances might not be a sufficient tool-set, and a client probably wouldn’t “get it” anyway.

Enter CrazyEgg I read a really good introduction at Read/Write Web. I haven’t tried it yet but I think I’m going to push for it on my current project.

I’m tired of writing